So, what do you do if you are in that sinking ship in the middle of the ocean and hit by an iceberg which was as invisible as your brand? Well, the answer is – you look for a lifeboat. Your first goal is to get out of the sinking ship.
Metaphorically speaking, your lifeboat is the design agency that will help you to get that brand makeover that you need to be seen. (Yes deep in my heart, I am suggesting myself for this rescue operation of your brand, how clever). But yes, do consider what I am saying. If you want your brand/company image to look sophisticated and be taken seriously, the design of the logo and all the collaterals must show coherence, elegance, logic, and timeless beauty. Good designs don’t come for a cheap price but are decent enough for a small size business or a newly established business to afford. The same applies to the Solopreneurs.