Pay-Per-Click (PPC) Advertising

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PPC (Pay-Per-Click advertising) is an online marketing model, used for different platforms to increase sales conversions and brand visibility. In PCC, the ads are purchased on search engines like Google, Bing, Yahoo and also on social networking sites like LinkedIn.

Business Entrepreneurs often confuse PPC with SEM (Search Engine Marketing) and SEO. In simple terms, it can be explained as: “SEM is the big book that contains a chapter on ‘PPC’, another chapter on SEO (Search Engine Optimisation), and a huge chapter on SERM (Search Engine Reputation Management which is yet to be popularised).”

Search Engine Marketing is used to increase the brand visibility on all types of Search Engines using PPC, SEO, Blogging, Social Media Tagging, etc. SEM is both paid and unpaid.

SEO is the only unpaid form of marketing which believes in making a website search friendly, and it involves months of good content writing (after thorough competitive analysis in a region). It may take years for a company to be organically ranking on the first page of google and (not every businessman/businesswomen understands this 😉 )

Simple notes to remember, if you are doing SEO and SEM for the first time:

a. Have a Search Engine friendly website
b. Create a Google Business Account. And make sure you have access to Google Analytics
c. Make a Google Adwords Account for your Business.
b. If you have a Quarterly or Yearly Marketing Plan, begin your PPC; if you don’t then contact us, we will do the Marketing Plan for you.

And stop wasting all that money because your competitors are doing so.
a. Be Smart
b. Select keywords wisely
c. Bid Logically
d. And get more conversions.

Google Display ads are used for creating Brand Awareness and if you are solely looking for conversions, then Google Search Ads would be one of the platforms to invest your marketing budget in.

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