Brand Makeover and E-commerce Website Makeover of Time Out X (Retail Store)
Client Overview
Time Out X is an established E-commerce retail shop specializing in sports, athletic, and casual wear. Despite having quality products, the brand faced challenges in connecting with its target audience and competing in a saturated market. The client sought to revitalize its image, enhance its online presence, and boost sales through a strategic rebranding, social media overhaul, and website makeover. Time Out X faced difficulty in expressing its USP of being a mobile store that traveled and showcased its shop and clothing to the customers in their homes.
Objective
The primary goal was to reposition Time Out X as a go-to destination for high-performance sports apparel, appealing to a broader demographic while retaining its core customer base. The strategy involved redefining the brand identity, leveraging social media for engagement and awareness, and optimizing the website for a seamless customer experience.
Solution
1. Research and Analysis
a. Market Analysis
b. Brand Audit
2. Rebranding Strategy
a. Brand Identity Redefinition
b. Messaging Overhaul
3. Website Makeover
a. User Experience Enhancement
b. E-commerce Optimization
c. Integration of Social Proof
Umbrella Media LLC provided the solution in three phases
Process explained here:
1. Research and Analysis
When Time Out X approached us for their re-branding and website makeover, we spent a few days on research and analysis. We conducted a SWOT analysis to understand the current status of the brand both online and offline.
a. Market Analysis
Umbrella Media identified and studied the key competitors of Time Out X in UAE who were selling sports and athleisure wear through e-commerce. It was concluded that none of the competitors provided a mobile retail store experience like Time Out X. Hence, we decided to highlight the mobile retail store experience.
b. Brand Audit
Umbrella Media identified and studied the key competitors of Time Out X in UAE who were selling sports and athleisure wear through e-commerce. It was concluded that none of the competitors provided a mobile retail store experience like Time Out X. Hence, we decided to highlight the mobile retail store experience.
2. Rebranding Strategy
a. Brand Identity Redefinition
Logo Redesign:
Umbrella Media LLC redesigned the Time Out X logo in English and Arabic and created different variations of the same. We defined a new color palette for the brand with primary and secondary colors. We created the brand guidelines for Time Out X implying the rules on how to and how not to use the logo on different platforms.
The Logomark was created for social media usage and as a favicon.
Slogan Creation:
Umbrella Media LLC crafted the slogan ‘Activewear shop on wheels’ to create impactful branding.
Stationery Design:
Umbrella Media LLC created letterhead, business cards, notebook, bag design, invoice and quotation layout, and PowerPoint presentation template for Time Out X.
b. Car Branding
Umbrella Media LLC has years of experience in car branding projects, from designing to RTA approval paperwork, and assistance with printing and installation.
We wanted the Time Out X vehicle to be noticed by the spectators, hence we proposed hand-drawn illustrations on all sides that gave a proper narrative as to what Time Out X was all about. 70% of the car area was covered with the illustrations, and only 30% space was given to the logo and the text. We ensured that the car branding could be noticed from a distance and leave people curious enough to make them visit the website and find out more about the products and brand as a whole.
Visit our Instagram post https://www.instagram.com/p/Cxp8JZkJ2y4/ to view the entire car branding we did for Time Out X.
3. Website Makeover
Time Out X already had a year-old website when we met them, however, their website couldn’t be found on Google and had poor SEO. The products were displayed as a gallery of photos without any narration. We knew we had to discard the old website and build a new one from scratch with a proper Content Management System. Our team of writers and researchers went through every product with the client and wrote descriptive texts to help with SEO and persuading online clients.
Please visit https://www.instagram.com/p/CxkFt7VpacY/ to check out the entire before and after the process of the website makeover for Time Out X.
a. User Experience Enhancement
Redesigned the website interface for a clean, intuitive, and mobile-friendly experience. Streamlined the navigation to ensure easy access to product categories and information.
Visit https://timeoutx.ae/ to navigate through this massive e-commerce website that contains over 10,000 words of original content writing, and over 100 products being uploaded by Umbrella Media Team.
b. e-commerce Optimization
Implemented a secure and efficient e-commerce platform with streamlined checkout processes.
Introduced personalized product recommendations based on user behavior.
We advised the client to have a Tabby Account and helped with its setup.
All products were renamed by Umbrella Media LLC for more optimized SEO and user recognition.
c. Integration of Social Proof
Incorporated customer reviews, ratings, and testimonials on product pages to build trust.
Integrated social media feeds to showcase real-time user interactions with the brand.