Chanmaya is a Dubai-based yoga mat brand that has its wings spread all over the world. With the funkiest designs and incredible grip and feel, these mats are perfect for anyone who does yoga often. It is an eco-friendly and vegan yoga mat brand, making it all the more desirable. Beyond that, Chanmaya has an amazing community of people spread worldwide that have their love for yoga and Chanmaya’s yoga mats in common.
We undertook social media for Chanmaya for a period of three months. Within this period, over 140 posts were made to each of their platforms. The posts combined designs by us, images of mat users, images of mats provided by the client, as well as yoga-related photos that we were sure the audience would enjoy, and they did. Below is a little sneak peek into how the account looked in our last few days.
The overall engagement levels of the brand as well as the followers organically increased during the period.
During the month of October we followed a layout to emphasize on “Breast Cancer Awareness Month”, every third post was pink creating a beautiful looking feed. This month was even more crucial to Chanmaya as the brand created yoga towels, 50% proceeds of which would go to Brest Friends in partnership with Al Jalila Foundation and in turn help several women with their treatments.
We made sure this came into light through our PR services. Most of the publications that we made it to can be viewed below.
If you’d like to get in touch with us for Social Media and PR services, then email us at hello@umbrellamedia.ae. And do not forget to follow this amazing yoga mat brand to keep up with their latest adventures. Continue scrolling if you’d like to see the publications.
