Digital Marketing & PR for Gym Event Launch

Posted on Posted in Work

PROJECT SUMMARY

Fitness, Wellbeing, Retail, Education and Food, are amongst Umbrella Media’s favourite industries to work with. In our first year of operations, we started work with Paratha King, British Orchard Nursery, Chanmaya, Life’n One¬†on different marketing levels and Guru Gym Launch Event was one of them.

Guru Gym wanted to launch itself with a boom,¬†decided to invite a Sports Celebrity. They approached us to organize their event promotion in a week’s time and we came up with a marketing plan ensuring they were published in local newspapers (English and Arabic). The Gym Event Launch marketing plan also included website design, digital marketing, and social media marketing.

 

SCOPE OF WORK

We make short deadlines work, and our work for Guru Gym is an example of that. Umbrella Media was behind the opening event of Guru Gym, with only a week to plan, execute, and measure our performance. From a landing page that included content to paid ad campaigns on social media, SMS marketing, Email Marketing, and approaching media, we covered it all. We study the business requirement of the client, then give a marketing strategy that will best suit the situation of the client.

 

 

TIMELINE – GYM LAUNCH EVENT

Within 24 hours of starting the deal, we purchased the domain, hosting and started design and coding to build a responsive website.

Once the website was live, email marketing campaign and SMS marketing campaign begun immediately.

Facebook and Instagram advertising and posts started immediately to entice people to book the gym event launch date on their calendars.

We distributed hundreds of printed gift vouchers on behalf of Guru Gym to food and retail outlets as part of the Marketing Campaign.

We are dedicated to providing our clients with the best value for their money and time. If you need help promoting your product or service, we most likely have something exciting in store for you. Just get in touch with us hello@umbrellamedia.ae