DETAILS:
About the Project, Client and Scope of Work
CLIENT: Impel Construction Consultancy Services
INDUSTRY/BUSINESS: Project Management Consultancy, Construction
LOCATION: UAE, India, and Malaysia
TARGET AUDIENCE: Architects, Contractors, Construction Companies, Engineering Firms, Real Estate Developers
STYLE: Modern, Engaging, Bold, Aesthetically Pleasing, Innovative, and Progressive
ATTRIBUTES: Rich, Unique Choices of Colors – Modern, Creative and Strategic
SCOPE OF WORK:
- Brand Naming
- Logo Design
- Brand Identity Design
- Brand Collaterals/ Marketing Collaterals / Stationery Design
- Website Design and Development
- Content Writing Services for Website and Company Profile
- Company Profile Design and Write Up
- Domain and Hosting Purchase Assistance suggesting the best option suitable for the client
- Domain Name Research and Suggestion
OVERVIEW
Impel Construction Consultancy Services approached our agency with a need for a full-scale branding solution to establish a modern, engaging, and professional presence across three international markets. As a new player in the construction consultancy sector, Impel needed to stand out in a competitive industry and make a strong first impression on its target audience. The challenge was to create a brand that reflected their innovative, strategic approach to project management, while also communicating trustworthiness and expertise.
THE CHALLENGE
Impel Construction faced the complex task of launching its consultancy services in multiple countries simultaneously. They needed a cohesive and bold brand identity that resonated with architects, contractors, engineering firms, and real estate developers across various regions. They also required content that could articulate their offerings in project management, cost management, claims consultancy, and quantity surveying—fields that are inherently technical and engineering-heavy.
The client’s main challenge was that they only had rough ideas about how they wanted to present their brand but lacked the expertise to express these ideas clearly. They wanted a logo, brand identity, website, and written content that would attract their technical audience without being overwhelming.
OUR APPROACH
- Research and Strategy: Our team began the project with extensive research into the construction and project management industry, examining trends and competitors in each region. We needed to understand Impel Construction’s services thoroughly to craft a strategy that would not only differentiate the brand but also communicate professionalism and innovation.
- Brand Naming: After several brainstorming sessions and understanding the client’s core values—such as innovation, sustainability, and reliability—we helped refine the brand name “Impel Construction Consultancy Services,” ensuring it aligned with their mission and international market positioning.
- Logo and Brand Identity Design: The logo was inspired by Impel’s bold, forward-thinking approach. We combined rich green and bold orange colors to symbolize growth, energy, and creativity, while the modern, minimalist design conveyed professionalism and clarity. Our design aimed to be visually impactful but straightforward, allowing their technical audience to instantly grasp their credibility.
- Marketing Collaterals and Stationery Design: Our team designed collaterals such as Business Card, Email Signatures, Employee ID Cards, Letterhead, Invoice, Quotation, LPO, Sales Presentation Layout and Template, and Instagram and WhatsApp Display Pictures, following the brand’s new visual identity. These materials were designed to leave a lasting impression, reinforcing Impel Construction’s modern and innovative persona.
- Website Design and Development: The website design followed a clean, easy-to-navigate structure, with bold colors and large, clear typography. We focused on making the user experience seamless across devices, ensuring potential clients could access vital information quickly. Our web developers ensured the site was responsive, providing optimal performance on mobile, tablet, and desktop. We integrated Impel’s primary services—Project Management, Quantity Surveying, Risk Management, and Claims Consultancy—into the site’s core navigation. The structure enabled visitors to understand their offerings within seconds. The website also included a portfolio section to showcase their upcoming and completed projects, further emphasizing their capability and expertise. You can check out the impel website impelcc.in
- Content Creation: Content creation was crucial in ensuring Impel Construction’s message resonated with their target audience. Although the client only provided simple prompts, our writers conducted thorough research to transform these into cohesive and persuasive content. We broke down technical jargon into easily digestible language without losing the integrity of Impel’s expert services. From the website content to the company profile write-up, our team ensured every word aligned with the client’s strategic objectives. We highlighted their approach to innovative construction solutions, focusing on sustainability, risk management, and cost efficiency, all while speaking the language of architects, engineers, and real estate developers. This balance between technical accuracy and clear, engaging storytelling helped Impel communicate their value effectively.
- Domain Name and Hosting Assistance: We guided the client through domain name suggestions that reflected their brand identity and industry. After reviewing several options, we helped them secure a domain that matched their business name, adding to the overall professional image they aimed to present. In addition, we advised on the most reliable hosting services suited to their needs, ensuring they had a strong, stable online presence.
PROJECT OUTCOME AND CLIENT FEEDBACK
Following the project handover, the feedback from Impel Construction Consultancy Services was overwhelmingly positive. They expressed appreciation for the thoughtful research and design process, highlighting how seamlessly the logo, colors, and website reflected their values and mission.
Here are some of the key points of feedback we received:
- Logo Design: The client loved the modern and bold approach to the logo design. It was seen as a perfect representation of their progressive values.
- Brand Identity: The use of green and orange, along with the minimalist aesthetics, was praised for being striking and creative while maintaining professionalism.
- Website Design: The ease of navigation and responsive design earned commendations. The client emphasized that the website was easy to understand and navigate, especially for their technical audience.
- Content Writing: The client was highly impressed with how our writers grasped their technical services and conveyed them in a graceful, accessible manner. They appreciated how we took minimal input and expanded it into compelling and precise content that spoke directly to their audience’s needs.
In conclusion, the successful collaboration between our creative team and Impel Construction Consultancy Services led to the creation of a brand that is modern, engaging, and highly aligned with the client’s vision. Through careful research, strategic design, and thoughtful content creation, we helped them make a powerful first impression, positioning them strongly in the market.
This project is another testament to how our agency - Umbrella Media LLC, combines creativity with strategic thinking to deliver powerful brand identities for our clients. Whether it’s through logo design, website development, or content writing, our professional and innovative approach ensures every project we take on helps businesses like Impel Construction launch successfully in their industries.