Pay-Per-Click (PPC) Advertising

Posted on Posted in Uncategorized

PPC (Pay-Per-Click advertising) is an online marketing model, used for different platforms to increase sales conversions and brand visibility. In PCC, the ads are purchased on search engines like Google, Bing, Yahoo and also on social networking sites like LinkedIn. Business Entrepreneurs often confuse PPC with SEM (Search Engine Marketing) and SEO. In simple terms, […]

Investing in a Brand Makeover

Posted on Posted in Brand Management

When thinking of Brand Makeover, it becomes a difficult investment for both small and established brands, considering the logo & all following branding collaterals to be changed accordingly.   A brand makeover is advisable to future proof the relevancy of the brand amongst its competitors and followers. A carefully designed logo can help the brand […]